| Many years of experience in the Broadcast Media and Advertising industries includes a big amount of Public Relations; developing Media Press Kits, preparing, editing and coordinating Press Releases, talking points and Media related events. I have been working in both sides (PR & Media) so I know the response that Media requests and how to respond to Media opportunities in television, radio and newspaper. I’m used to have an updated list of Media contacts since I know the importance (and have the "know how") to identify, design and implement strategies to leverage launch of reports with local events and Media My background with Media and Advertising industries includes a big amount of Public Relations developing a very valuable skill in implementing strategic PR plans at every needed level (Local Market, Business, Government and Media) with strong emphasis in the development of interpersonal communication. Working in national campaigns with some of the main Advertising Agencies has given me the knowledge of advertising, advertising methods strategies, techniques and public relations. Years of being responsible for the success of Ad. Campaigns, the same as on the air radio and TV shows and newscasts skilled me in the planning and implementation of promotions and special events. As Ad. Creative and Media Executive Producer I’m also used to work under pressure, establishing priorities, meeting tight deadlines and handling high responsibility in managing teams, distribution of time and handling budgets, beeing at the same time efficient in organizing, planning and goal achieving. |