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| NAPOLEON BERAZA
2091 W. 30th St., Los Angeles, CA 890018
(602) 435-7918 nberaza@hotmail.com www.nberaza.com
SUMMARY
Bilingual, bicultural with substantial experience in Advertising, Marketing and P.R. Management and technical expertise in Broadcast Journalism, Media Production and Management. Specialist in project design and implementation including Marketing and Media Campaigns and broadcast projects. A team player that leads groups to new levels of performance.
• Marketing, Advertising, P.R.
• Media producer (Internet/TV/Radio)
• Management, Budget Administration
• Journalism
• Graphic Design
• Translation (English into Spanish)
• Web developer
PROFESSIONAL EXPERIENCE
CUE Media Consulting (English and Spanish)
2005 - Present
• Marketing consultant for: PRfect Media / Sonoran Bank, Nissan, Governor’s Council on Developmental Disabilities and the Arizona Department of Health Services/Arizona Diabetes Program, etc.
Raices Unidas / Wal-Mart, ADOT
Phx. Botanical Garden
Starshine Academy
Desde Aquí TV.com
Exclusive Fine Art.com
U-NETe.com
• Business developer, business analyst and counselor for start-up campaigns
• Manage and implement new projects
• Grassroots campaigns
UNIVISION, KTVW / Phoenix, AZ 2003 - 2005
Executive Producer
News Department head in the 7th national market, supervising 30 employees and 50 million dollar budget. Responsible for overview/quality control of all news department.
• Design and implementation of weekend newscasts. Adding 2 news hours to the weekly department operation, generating 250K on weekly sales (Avg.).
• Win 9 EMMY Award recognitions for the news department / 15 EMMY Award Nominations
TELEMUNDO, KVEA L.A. / Glendale, CA 1999 - 2001
Producer/Executive Producer
News Department head in the 1st national market, supervising 20 employees and 30 million dollar budget. Responsible for overview/quality control of all news department.
• Design and implementation of morning newscasts. Adding 10 news hours to the weekly department operation, generating 200K on weekly sales (Avg.).
• Win 5 EMMY Award recognitions for the news department / 8 EMMY Award Nominations
KWHY - Channel 22, L.A. / Hollywood, CA 1997 - 1999 Executive Producer
News Department head in the 1st national market, supervising 40 employees and 15 million dollar budget. Responsible for overview/quality control of all news department.
• Design and implementation of all news department. From 0 to 11 hours to the weekly hrs. of news, generating 100K on weekly sales (Avg.).
• Win 6 EMMY Award recognitions for the news department / 12 EMMY Award Nominations
BBDO L.A. / Westwood, CA 1993 - 1996
Ad. Creative, Producer/Director, Copywriter
Marketing and Media Campaigns developer, Copywriter, Producer/director of multi million dollar national campaigns. Managing campaign for General, Hispanic and Brazilian markets. Competing and won the “FOX TV” 70million dollar campaign.
• National advertising campaigns as: Pepsi, Apple Macintosh, Dodge, Pizza Hut, The Broadway Stores, American Cancer Society, Burroughs Wellcome, Hormel, Southern California Cable, Yoshinoya restaurants, etc…
KPLS / AM 830 La Voz (Talk Radio) / Orange, CA 1991 – 1992 Executive Producer
Design and implementation of the 1st. in Spanish talk radio station in the USA, in the 1st national market, supervising 10 employees and 5 million dollar budget. Responsible for overview/quality control of all "late drive" slot.
• Design and implementation of all “late drive” slot. From 0 to 15 hours to the weekly hrs. of programming, generating 100K on weekly sales (Avg.).
IN MEXICO
UNITED NATIONS ORGANIZATION 1990
“Earth Day” Promotions & Event organization
COSTEAU SOCIETY / MEXICAN DEPARTMENT OF ENVIRONMENT (SEDUE) 1988 - 1989
Documentary Production
JIM HENSON / TELEVISA 1986 - 1987
Member of the planning, translating, adapting & Production team for the Latin American Sesame Street version
TELEVISA 1974 - 1986
TV Producer / Director
AUTHOR (ILLUSTRATOR)
• 6 children books on environmental issues – Published by “Trillas Publishing”
• 4 children books on environmental issues – Published by “Mexican Environmentalist Movement”
LANGUAGES
• Bilingual in English and Spanish
AWARDS
• EMMY Award Nominated
• World Wildlife Fund/Costeau Society - Awarded for advertising & documentary on environmental issues
• Golden Brush - Awarded for contribution in environmental education as book author (Writer & illustrator on 13 published children’s books on ecology and environment)
• State Commission of Human Rights, California Chapter - Awarded as TV Newscast Producer on covering for the Presidential Mexican Elections.
• Recognition from the “Governor of Arizona” for youth development involvement.
EDUCATION
• Majoring in Sciences of the Communication, Metropolitan University of Mexico
• Bachelor of Arts, Fine Arts Academy of Mexico
• Animation, Kuenster Bros, CA
COMPUTER SKILLS
PC & Macintosh
• Microsoft Office: Word, Exel, PowerPoint, Outlook.
• Creative/Media: Adobe Illustrator, QuarkXpress, Adobe InDesign, Adobe Photoshop, Avid Liquid, Avid Express, Adobe Premiere, Adobe After Effects, Adobe Audition, Adobe Image Ready, Final Draft.
For details and to see demo reels please visit:
www.nberaza.com FREE-LANCING As a creative freelancer I collaborated with several Ad. Agencies and Clients, here is a partial list of TV, radio and print national Ad. Campaigns in which I participated: BBDO Pepsi, Apple Macintosh, Dodge, Pizza Hut, The Broadway Stores, American Cancer Society, American Red Cross, Burroughs Wellcome, Hormel Foods, Southern California Cable, Direct TV, Yoshinoya Restaurants, Glendale Federal Bank, etc… Asatsu America Yoshinoya, Bigen Amo Advertising La Broadway, Emporium, Westocks, Clinique, Estee Lauder Pasadena Advertising Work Comp Alliance, Auto Expo Fullerton, "La X” 97.9 FM Vania Consentino Baldwin Hills Crenshaw Plaza, Timberland Alex Alba Just Tires Deutsch Mitsubishi J.J. & Associates Embasa Walter Thompson Tia Rosa Chavez & Associates San Diego Transportation
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